PR Articles
1: Do You Skip the TV Commercials? You're Not Alone: Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol' legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Vide
2: How Do You Plan For the Unexpected? Why Crisis PR Can Save a Company
There is a new price tag for failure, approximately $21.5 billion.
That's the amount financial analysts say the Tiger Woods PR debacle has cost the companies who had hired Tiger as a spokesperson. Th
3: How Do You Know Which Medium Is Right For Your Message?
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community w
4: What's a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It's not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it's easy to feel absolutely no sympathy for the golden boy whose sin
5: Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I'll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more
6: What is Marketing? A Practical Explanation of Marketing, PR and Advertising
Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house.
For that reason, I thought it
7: Print Circulations Tank As Online Media Takes Over: The Value of Web-Based Press Shines As Newspaper Readership Declines
If you're an old newspaper hound, it's not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple
8: Be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers
The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself.
PR people are depicted in the movies as "spin doctors," stretch
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